Mark Rober Coaster

The Mark Rober Coaster is a 200’ long indoor steel track that utilizes a proprietary self-launching ride vehicle to shoot you over REAL snow.

Tasked by Mark Rober and his team to build a Phineas and Ferb-inspired roller coaster in the CrunchLabs warehouse, the Magictecture team had only 8 days to put the entire ride together. Team members flew in from all over the US and worked around the clock, determined to bring the impossible to life.

The result was a high-thrill, custom-engineered experience featuring one-of-a-kind ride technology. Riders are launched from a standing start directly into a snowy tunnel, a dramatic twisting incline, and an air-time hill - all within the walls of a working lab.

Despite the blistering pace, the project delivered not only a functioning ride, but a showpiece of innovation, collaboration, and creativity that left both kids and engineers wide-eyed. The entire process was documented and celebrated in a viral video that reached millions.